Meet the founder: Emtaj Khan
From Bandra, Mumbai, Emtaj Khan built offline to give businesses their own media instead of renting someone else's.
offline was founded by Emtaj Khan in Bandra, Mumbai.
The idea
Emtaj saw the same pattern again and again: great businesses with real expertise, invisible online, spending lakhs on ads that disappeared the moment they were paused.
The vision
Every serious business should own its media. Not borrow it from platforms, influencers or agencies — own it, on a channel that grows in value every month.
The mission
Combine human taste with AI production so that any business can publish premium, consistent YouTube content without building an in-house studio.
Building beyond one service
Today offline runs its own network of 50 YouTube channels and operates multiple SaaS app companies under the offline umbrella. Every lesson from those channels and products goes straight into the work we do for clients.
Want your brand to own its media?